Up One SoHo

474 Broadway, 10013, New York

Opening hours

  • sunday: 11h-20h
  • monday: 12h-19h
  • tuesday: 12h-19h
  • wednesday: 12h-19h
  • thursday: 12h-19h
  • friday: 12h-21h
  • saturday: 11h-21h

Our comment from Padel.us about Up One SoHo:

Up One SoHo is a vibrant and unique arcade experience located in the heart of New York, offering a fun alternative to traditional shopping. Visitors are drawn in by the bright lights and engaging atmosphere, making it a perfect destination for families, couples, and friends looking to unwind. The store features a wide variety of claw machines stocked with an impressive selection of prizes, including popular plushies, Pokémon cards, and trendy collectibles like Labubus and Sanrio items.

  • Exceptional Staff: The team at Up One SoHo is consistently praised for their kindness, helpfulness, and dedication to ensuring every guest has a great time. Employees like Kevin and Jeffrey go above and beyond to assist players, offering tips on technique and even adjusting prizes to help customers win.
  • Fair and Fun Gameplay: Guests appreciate the skill-based nature of the games, noting that the claw strength is strong and the machines are fair. Many visitors report leaving with multiple prizes, highlighting the enjoyable and rewarding experience.
  • Unique Trading System: A standout feature is the innovative trade-in system, allowing customers to exchange smaller plushies for larger or different prizes, adding an extra layer of excitement to the visit.
  • Inviting Environment: The location is described as clean, spacious, and welcoming, with a lively vibe that rivals popular arcade destinations in Asia. It is an ideal spot for a fun date, a family outing, or a break during a day of exploring SoHo.

Whether you are a seasoned claw machine enthusiast or a first-time visitor, Up One SoHo promises an entertaining and memorable experience with its friendly service and high-quality prizes.

Up One SoHo: Reviews

4.9/5 (167 Reviews)
Yohann Curmally Posted on Google 2 days ago

Fantastic experience: Fun and unique concept with exchanging toys for prizes. Great fun!

Leia Madonna Minter Posted on Google 1 month ago

Fantastic experience: Awesome store! Great people! Great vibes - must visit!

Austin Graff Posted on Google 1 month ago

Positive experience: Across from the Sloomoo Institute, Up One SoHo is a kid's dream. The bright lights on the arcade games drew my nine-year-old daughter in. Once inside, there are kiosks where you can buy a card for $2 and load it with points to play the game. Decide before going in how much you're willing to spend. It can easily be a money suck. For $20 worth of points, we had fun playing between 5-6 games. And we got two medium-sized stuffed animals, which my daughter loved.

Isabella Hernandez Posted on Google 1 month ago

Negative experience: Sadly a extremely rigged location. Claws are too big for plushies, and or the claw will pick up and drop the plush. Notice how their claws are smooth and flat at the end which is what causes such to happen. Will not be retuning & money has been waisted.

Up One SoHo
Up One SoHo

Hi Isabella, we’re sorry to hear your visit didn’t meet expectations. At Up One, our machines are skill-based and regularly maintained, but claw strength and prize setup can vary by game and item type. Many guests improve their results with positioning and technique, and our team is always happy to offer tips during play.

We appreciate your feedback regarding the claw design and experience, and we’ll review the machines you mentioned with our staff. We never want anyone to feel disappointed after visiting us.

If you’d like to give us another try, please feel free to speak with our team during your next visit so we can assist and help make your experience a better one.

Ralf Posted on Google 1 month ago

Fantastic experience: This is our second time to NY and our second time here. The staff is always great and especially Kevin! Super enjoyable experience and you always leave winning something

Adriana Bermudez Posted on Google 1 month ago

Fantastic experience: Kevin is amazing! Very kind and accommodating! The workers really want to help you, definitely worth checking this place out!

Chancey Rogers Posted on Google 1 month ago

Fantastic experience: Great place to hang with the kids while grandma shops :)

Le Posted on Google 1 month ago

Fantastic experience: Brought my kids there thinking it's a going to be another scam place. It turns out we were able to win prizes. The staff was very kind and polite, they helped adjust the plush's angle so there was a higher chance of winning. Kids were able to leave with a smile. So happy!

Toddi H. Posted on Google 1 month ago

Fantastic experience: Very Kind and very friendly people

Emily S Posted on Google 1 month ago

Fantastic experience: Friendly staff! Kids loved it here! Thank you :)

Jamie Noah Heimann Posted on Google 1 month ago

Fantastic experience: Very kind

Rune Zephyroth Posted on Google 2 months ago

Fantastic experience: Super amazing time! Staff is super helpful and makes the experience worth it!!

Samuel Neustadt Posted on Google 2 months ago

Fantastic experience: Awesome options! Not too busy and very clean and new!

Natalie White Posted on Google 2 months ago

Fantastic experience: super kind and helpful staff, amazing trade in ratio, and honestly the cranes all were legit! will def be back

Drew Breton Posted on Google 2 months ago

Fantastic experience: Fun place , workers are very friendly and sweet n

Maggie Posted on Google 2 months ago

Negative experience: I visited a claw machine arcade expecting an enjoyable experience and the opportunity to win a few prizes. Unfortunately, my experience was very disappointing. I spent $20, which allowed me to play five games, but I did not win anything. On multiple attempts, I positioned the claw perfectly around prizes such as a cheeseburger plush and a Kirby plush. However, each time the claw lifted the item, it slightly opened during the ascent, causing the prize to fall. This issue occurred repeatedly across different machines and even with smaller items like keychains. Based on this consistent pattern, the machines appeared to be rigged or intentionally calibrated in a way that makes winning extremely unlikely. I do not recommend or you will loose money.

Up One SoHo
Up One SoHo

Hi Maggie,

Thanks for coming by and for sharing your experience!

Claw games take a bit of practice - you don’t always get it on the first few tries. It takes some time to get a feel for positioning and timing, especially with popular items like the Kirby and burger plush.

At Up One, we see it as a fun, interactive experience - you play, learn, adjust, and try again. That’s part of the fun. Our goal is to create a fun, engaging experience where players can learn, improve, and enjoy the process - not just the outcome.

We hope you’ll give it another try next time. We’re always happy to share some tips!

— Up One Team

Pierrot Mallet Posted on Google 2 months ago

Negative experience: Ils vendent des faux booster pokémon a 18 dollars quelle honte

Up One SoHo
Up One SoHo

We take claims like this very seriously, and we want to be very clear: we do not sell fake Pokémon products. All of our Pokémon booster packs are purchased directly from licensed distributors and are 100% authentic.

Pricing can vary depending on the specific set, supply, and current market demand, which is common in the trading card industry. However, pricing has nothing to do with authenticity.

We offer Pokemon products at all price ranges as well.

If you believe you received a product that is not legitimate, we encourage you to bring it back to the store so we can inspect it together. We stand behind the products we sell and are always willing to address any genuine concerns directly.

Making public accusations about counterfeit products without contacting us first is disappointing, but we’re still happy to resolve the situation if you reach out.

Ivy Sun Posted on Google 2 months ago

Fantastic experience: A claw machine place you can actually get stuffed animal easily!!!!!

Yazzy Pruitt Posted on Google 2 months ago

Fantastic experience: Amazing experience, not a lot of people which made it less overwhelming! The workers were vary kind and taking pictures were so much fun❤️

Evan O Posted on Google 3 months ago

Fantastic experience: So fun and the staff was so nice! Thank you!

Nat Navedo Posted on Google 3 months ago

Fantastic experience: Had lots of fun! Service was amazing. Definitely going again

Xique19 Posted on Google 3 months ago

Fantastic experience: All games are great, crew is amazing, the trade in concept is very cool, I am coming here before work

michael brady Posted on Google 3 months ago

Fantastic experience: Stopped by with my wife for a fun valentine's activity after lunch. This place was great! Super clean and inviting environment. The staff was incredibly friendly and helpful and even did a little reset a couple times so my wife could win something she was having a hard time catching. Amazing staff overall! Claw strength was really good overall - felt incredibly fair and never took too many tries for the claws to really latch on. Always appreciate fair settings on these machines - had a couple "one more time" moments before giving up that ended up being winners. Will definitely be back again soon! Walked away with 8 plushies - not a bad haul!

amanda katz Posted on Google 4 months ago

Fantastic experience: really nice owner, games were winnable and fun! good rate for what you’re paying for too!!! great location! recommend this place for a cute date :)

Xavier Bonilla Posted on Google 4 months ago

Fantastic experience: I’ve been to the location in flushing and it was really nice there! Especially winning the prizes wasn’t hard so I went to this location and it’s so much bigger and the staff is so amazing and friendly! I would definitely recommend to anyone who loves claw machines

Nysear Posted on Google 4 months ago

Fantastic experience: This place is so cool you can win a lot of prizes I really recommend coming here if you want a place to chill out and have a lot of fun. And the prizes are very fair

christine garcia Posted on Google 4 months ago

Fantastic experience: A must stop! The claw machines had such a variety! The staff made it so fun we didn’t want to leave! If you like claw machines, or are into Pokémon, anime or Sanrio this is your spot

Daniel Farago Posted on Google 5 months ago

Fantastic experience: We loved the place. Friendly and fun.

Thi Van-Dinh Posted on Google 5 months ago

Fantastic experience: Best claw arcade my kids have gone to. They are running a holiday special for more credits. My son won the same 2 Pokemon stuffies and they let him trade for another one. They also rearranged the cases around as needed. We were here 2 days in a row and the kids are asking to go back already! Great place and great customer service

KV Posted on Google 5 months ago

Fantastic experience: Awesome claw arcade! The staff is super friendly and helpful. They want all kids to leave winners!

Stanley Valiulis Posted on Google 5 months ago

Negative experience: We were genuinely excited about the games and prizes, but the claw machines were clearly rigged. We had multiple perfect grabs where the claw fully secured the prize, only to deliberately loosen and open as soon as it lifted. It was obvious this wasn’t operator error or bad luck. Even the attendant acknowledged the issue and kept giving us extra turns, which only reinforced how broken the setup was. Overall, it was a frustrating experience that felt intentionally deceptive rather than a fair game of chance.

Up One SoHo
Up One SoHo

Hi Stanley, thank you for taking the time to share your experience. We’re genuinely sorry to hear that your visit felt frustrating — that’s never the experience we want for our guests.

Our claw machines are skill-based games and are regularly checked and adjusted to ensure they function properly and fairly. We understand, however, how disappointing it can feel when a grab appears successful but doesn’t result in a prize.

When our team noticed your frustration, they offered complimentary plays as a gesture of goodwill because we care about our guests enjoying their time with us — not because the machines were malfunctioning or intentionally deceptive.

We truly appreciate your feedback, as it helps us continue improving. If you’d like to reach out to us directly, we’d be happy to learn more and see how we can make things right.

Thank you again for visiting, and we hope to have the opportunity to welcome you back for a better experience.

Juliette Marzo Posted on Google 5 months ago

Fantastic experience: Very fun!

Jake Macaspac Posted on Google 5 months ago

Fantastic experience: Such a great spot and wonder is great!!!

Andy Wong Posted on Google 5 months ago

Fantastic experience: Coming back from Japan, I was craving some claw game action. This place is top notch! Fun for kids and parents too. Prizes are very nice. Would go again.

Ryan Selander Posted on Google 5 months ago

Fantastic experience: Jeffrey was sooooooooo amazing! His ability to create a cultivated experience at the up one what super delightful and I must be prompted.

Bo Kwok Posted on Google 6 months ago

Fantastic experience: Fun! Awesome!!!

Kelly Cheung Posted on Google 6 months ago

Fantastic experience: amazing

Dominga Ana Posted on Google 6 months ago

Fantastic experience: Had a fun time good music

Lucy Gulleberg Posted on Google 6 months ago

Fantastic experience: The best of the best I love this place so much please go now

Juliet Bonci Posted on Google 6 months ago

Fantastic experience: Great store and super friendly service ! Love their games

Meghan McEneaney Posted on Google 6 months ago

Fantastic experience: So much fun :)

Elizabeth Heffron Posted on Google 6 months ago

Fantastic experience: had the best time - 10/10 experience

Sydney Bernier Posted on Google 6 months ago

Fantastic experience: The kindest owner! And such fun games! The place to be!

Brad Rinehart Posted on Google 6 months ago

Fantastic experience: Great owner and experience overall! Have so many cool prizes too! Will be back, honestly best in city

Elaine Polsky Posted on Google 6 months ago

Fantastic experience: Fun!

carmen wu Posted on Google 6 months ago

Fantastic experience: very full!

Joshua Ambrosio Posted on Google 6 months ago

Fantastic experience: Cute store!

Patrick Forman Posted on Google 6 months ago

Fantastic experience: This place is AWESOME!!!! Turn up!!!

Shonnel Powell Posted on Google 7 months ago

Fantastic experience: Good fun and great staff!!

Eric Ha Posted on Google 7 months ago

Fantastic experience: Fun arcade store with tons of cute prizes. I even won a few Pokémon cards and a stuffed Snorlax. Staff was extremely friendly and the vibe was great. Reminds me of the claw arcades in Asia!

Josh Flowers Posted on Google 7 months ago

Fantastic experience: Fun store with some tight claws... I won a ridiculous amount of times! Going to bring my family back this weekend.

Latefa Saddiq Posted on Google 7 months ago

Fantastic experience: Such a cute store - love the vibes and prizes are so cute!!! Key charms / big plushies / Sonny Angles / Labubus! Love it here would def come back again!

Janet Posted on Google 7 months ago

Fantastic experience: Super fun and prizes are really cute

Jun Posted on Google 7 months ago

Fantastic experience: Vary nice inside, won a few plushies

Julien Veneziano Posted on Google 7 months ago

Fantastic experience: Lot's of fun and great machines

Mike Mackenzie Posted on Google 7 months ago

Fantastic experience: Staff are extremely friendly and helpful - lots of stock for trades !

Emily Ho Posted on Google 7 months ago

Fantastic experience: Fun place to stop by in between shopping in Manhattan. Super helpful staff!

Stephanie vazquez Posted on Google 7 months ago

Positive experience: It’s been a great arcade to enjoy w friends,I recommend it!!!

Amber Alvarez Posted on Google 7 months ago

Fantastic experience: Love the claw store, Kevin was so helpful & welcoming! The vibes were immaculate and so much fun to do - a great way thing to do outside of just shopping in soho ! Really had so much fun and the prices are so reasonable

Maya Macki Posted on Google 7 months ago

Fantastic experience: The owner was so sweet and wasn’t a scam like usually!! actually won stuff!!

Henry McCaslin Posted on Google 7 months ago

Fantastic experience: David is the best employee I have ever seen. Needs a raise. Made the experience truly spectacular!

Tammy Duong Posted on Google 7 months ago

Fantastic experience: So much fun!

Jack Ouimet Posted on Google 7 months ago

Fantastic experience: This place is so fun! And the owner is so helpful. Fun little stop on our trip with our kids

Stephen Hwang Posted on Google 7 months ago

Fantastic experience: Fun, fair and good value! The people there are extremely nice!

Raven Posted on Google 7 months ago

Fantastic experience: Had lots of fun definitely worth it

Charles Henriquez Posted on Google 7 months ago

Fantastic experience: Great first time experience. Definitely recommend for first timers.

Kai Cinco Posted on Google 7 months ago

Fantastic experience: Cool boba :)

Kimberly Syples Posted on Google 7 months ago

Fantastic experience: So fun! Great owner! Stop in.

Duo li Posted on Google 7 months ago

Fantastic experience: Very nice

tempany andersen Posted on Google 7 months ago

Fantastic experience: So fun!!!! The manager is so friendly and amazing!

Angela Liu Posted on Google 7 months ago

Fantastic experience: Very helpful and friendly staff! I kept losing at this one claw machine but the staff helped me get the plush :D

Kristina Velez Posted on Google 7 months ago

Fantastic experience: This claw place is so much fun and the staff are incredibly kind and helpful!!! They helped our son get his goal plushie - a polar bear. You can even trade in the claw plushies you win for different and/or bigger prizes for your choosing, even Labubus!!! NOT Lafufus!! Their Soho location is centrally placed and so easy to get to! We will definitely be back again!!! Thanks Up One SoHo family!!!

sad life Posted on Google 7 months ago

Fantastic experience: Very fun and great trading system

Rebecca Zhang Posted on Google 7 months ago

Fantastic experience: The staff is very friendly :) This places is really excellent! It's not a scam like in other claw machine places. I had a lot of fun and caught a lot of plushies with my friends ♥️

Albert Demi Posted on Google 7 months ago

Fantastic experience: Great place great options

Melanie Demi Posted on Google 7 months ago

Fantastic experience: Fun spot with great prices!

Andrew Lebwohl Posted on Google 7 months ago

Fantastic experience: Super fun, good value, very helpful staff! My daughter left happy

Katrina Ruggiero Posted on Google 7 months ago

Fantastic experience: Great claw machines and friendly staff ☺️

K Posted on Google 7 months ago

Negative experience: Absolute eyesore and waste of Broadway real estate.

Up One SoHo
Up One SoHo

Hi there, we’re sorry to hear you feel that way. Our goal with Up One is to bring fun, color, and positive energy to Broadway through an interactive claw arcade experience that everyone can enjoy. We understand not every style is for everyone, but many of our guests love the playful vibe and unique atmosphere we’ve created. Hope you actually stop by sometime to see the joy it brings to others — it might just change your mind!

Shanerika mercado salazar Posted on Google 7 months ago

Fantastic experience: Awesome spottttt!!! We loved it ❤️

Power_0_Bell Posted on Google 7 months ago

Fantastic experience: The man working was so nice and I got cute little guys

Mr. BaconBoy Posted on Google 7 months ago

Fantastic experience: Very friendly and helpful staff with a great personality. All the claws are completely skill based and have a great claw strength and would definitely recommend!!

Jennifer Kim Posted on Google 7 months ago

Fantastic experience: Very nice and clean!!

Ivette Garcia Posted on Google 7 months ago

Fantastic experience: I am happy to see a new claw machine place in SoHo. It’s very spacious and a lot of claw machines to try out. There is a good variety of plushies and prizes. I would recommend to my friends and family.

Fortune Buffet Posted on Google 8 months ago

Fantastic experience: Owners are very kind and are willing to help you get a better chance to win. 10/10 service. Def recommend to come

Guadalupe Vargas Posted on Google 8 months ago

Fantastic experience: Variety of claw machines very cute <3

Pauline Posted on Google 8 months ago

Fantastic experience: so fun! games are actually winnable!

Mayly Tao Posted on Google 8 months ago

Fantastic experience: This is such a cool claw place! They have such a big variety of plushies and you can trade in for the new labubu!

Carolina Bruno Posted on Google 8 months ago

Fantastic experience: Very friendly workers and clean place. You’ll walk out with at least one prize.

Kaden Alexander Posted on Google 8 months ago

Fantastic experience: Huge selection of prizes, very helpful staff, and the cranes work wonderfully! Will definitely come back.

Jennifer Cuenca Posted on Google 8 months ago

Fantastic experience: Very cute place with great prizes. definitely coming back next time I’m in New York

Travis Muniz Posted on Google 8 months ago

Fantastic experience: Really interactive and fun especially for a cute little date ! 10/10 recommend!

jackie coludro Posted on Google 8 months ago

Fantastic experience: Very Fun and easy to win, recommend coming :)

Austin Jefferson Posted on Google 8 months ago

Fantastic experience: Excellent staff. Owner Kevin was great at explaining the games and helping us win.

Isabella Lumerman Posted on Google 8 months ago

Fantastic experience: My boyfriend and I had so much fun! So many fun claw machines!

Clinton Mekeel Posted on Google 8 months ago

Fantastic experience: Fun time with great staff!

Carmen Hui Posted on Google 8 months ago

Fantastic experience: Amazing experience and had a great time

Emily G. (Gem) Posted on Google 8 months ago

Fantastic experience: This place is actually hype. Ive been here 3 times already and its awesome each time. My friend and I even cleared the whole crane machine!!

Atlas Jade Posted on Google 8 months ago

Fantastic experience: Super worth and always coming back for more!

Tiffany L Posted on Google 8 months ago

Fantastic experience: Had a fun time here! Won lots of prizes and the staff was very friendly. Machines are not rigged, staff helped move a-lot of the plushies to make winning easier! Totally would recommend coming here.

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